Challenge
Create LIVØNA’s first online presence introducing the new brand clearly and credibly, translating its Scandinavian, pared-back design and price transparency into a UI/UX experience for young, style-conscious consumers while supporting the Europa Möbel Verbund dealer model.
Approach
Structured a story-driven user flow around LIVØNA’s key differentiators and supported it with a restrained, editorial UI. Kept the interface deliberately minimal, used clarity and lifestyle imagery in a complementary way to shape the brand feel, and expanded the image world with GenAI where photography was missing.
Impact
Launched a clear first digital touchpoint that strengthens brand perception, improves product understanding, and supports lead generation.