Challenge
Translate Friedrich Pohl’s movement-informed background and system thinking into a visual form that feels representative and engages users.
Approach
Made the 3D system the core storytelling element, kept the interface deliberately quiet, and separated the person (Friedrich Pohl) from the format (Move to Change) to allow future formats to scale independently.
Impact
Created a distinctive digital presence that communicates the offer through interaction rather than explanation and provides a flexible foundation for future work.